Welcome to UNDONE LONDON!

Sustainability is at the core of how we do business. We understand that there are many standards by which to measure sustainability but we have decided to focus on the below:

SOCIAL RESPONSIBILITY

We believe that the most important resource on this planet is people. We care deeply about makers’ wellbeing, health and that they have the best chance of succeeding. Whether that’s a small business owner or a worker in an overseas factory, we want them to be treated fairly and with respect. 

ENVIRONMENT

Our aim is to offer products that have a minimal environmental impact because we can’t think of any other way of doing business. Reducing CO2 emissions and preserving water are at the core of our environmental goals.

OUR VISION 

We love design and we are focused on sourcing items that not only cover the sustainability checks but which also look good, and also make you, our customers, feel good. Whether that’s through a unique scent that can help you unwind, or it’s a comforting handwoven blanket that will be with you for years to come, we are after that special feeling. We want to offer you products that are safe and will improve your wellbeing and at the same time bring positivity into your home. 

We’re also committed to durability. The most sustainable thing a retailer can sell is the one that will last. This is why quality sits very high on our priority list. 

We offer a collection of our own products and the rest we source exclusively from small businesses. The majority of our suppliers are local, UK-based businesses, but we also work closely with independent makers from other parts of the world. We talk to the makers and build connections, we learn the story of the products and what’s the inspiration behind them.

Our belief is that climate change is the most pressing concern the world faces and this is why we ensure that everything that is on our website has a minimal impact on the environment. Our environmental mission is to Reduce, Re-use and Recycle. Packaging plays a big part in running an online business and this is why we’ve opted for 100% recyclable or reusable materials. 

Our goal is to build a community of like-minded individuals who not only care for the planet but are also passionate about empowering other people. We would like to be a safe place to shop where our customers don’t have to worry about the fine print. Our ambition doesn’t stop here! We are on a mission to prove that the right way to do business is successful. Our promise is that we will continue to empower workers, makers, and keep our suppliers accountable.

Thank you!